About the Profit Process®

The Profit Process® was a series of “do-it-yourself” profit improvement workshops developed during my career as a CPA catering to small businesses.

The workshops built on each other; taking a firm from a sole owner “start-up,” to a business with a “value stream” that allowed for its sale, when the owner was ready.

I delivered these workshops in person, and to owners and senior team members for over 20 years.

As a retirement project, I’m putting the insights into a book, Living by Your Wits; The Profit Process® for the Small Business Owner and an accompanying Discussion Guide containing tools and templates for owners or groups of owners, coaches and consultants.

You may download the chapter drafts as I place them on this web site.  In exchange, I ask that you send your comments to morrison@theprofitprocess.com with “Feedback Chapter X” in the subject line after you read each chapter.

Thank you.