Our brains are wired for stories—of success and failure—that’s how we learn. Here’s a story of both.
A Tale of Two Businesses
Tom and Ted were twin brothers who inherited a business from their father, a farmer who had invented an innovative piece of farm equipment. For twenty years the successful business grew to included manufacturing other farm implements.
But, a couple of years after Dad's death, without Dad’s touch, profits started to wane. Conflicts rose between the brothers. Rather than bicker, they split the product lines in two. For a time both succeeded, but then one took off, while the other eventually failed.